What’s the best way to tell your company’s story in 2023?
Customer testimonials may offer the most value, just by being honest. Written case studies can be inherently untrustworthy. Customers likely expect that your marketing staff probably wrote it, or at least massaged the words. But put the face of a real person in front of them, and suddenly the case study comes to life. This podcast at MarketingProfs offers some further insights.