Mike Smiley

With more than four decades of experience, Mike Smiley has earned an outstanding reputation for building brands, engaging audiences and growing market share for businesses and nonprofit organizations. His expertise spans all facets of business development, marketing and communications. Mike's background includes senior leadership roles in a regional marketing firm as well as with large health systems in Pennsylvania and Ohio.

EXPERTISE
Branding
Marketing Strategy
Market Research
Marketing Communications
Media Strategy
Digital Marketing
Strategic Planning

EDUCATION

BS, Communications, Clarion University, Clarion, PA

PROFESSIONAL/CIVIC AFFILIATIONS
American Society for Healthcare Marketing & Public Relations, certified member
Public Relations Society for Healthcare Organizations, past board member
Public Relations Society of America, NWPA chapter, past board member
Erie Advertising Club, past president and board member
YMCA of Greater Erie, board member
LifeWorks Erie, past board member
Friends of Asbury Woods, past board member
WQLN, past community advisory board member
Millcreek Youth Athletic Association, past board member
Boy Scouts of America, French Creek Council, past scoutmaster

Mike Smiley
Mobile: 814.490.7706

"Our company is great at hiring for most positions, but when we needed help with an executive position, we turned to Decision Associates. We felt that we didn't have to 'go it alone' to find the right person. The screening tools that were used helped to match the candidate to the personality and culture of Betts Industries. They identified the traits and performance indicators with the candidates, and we began a vetting process that was intensive and successful. The whole process was quicker than we thought it would be and was narrowed to a handful of candidates who were all qualified. It was an easy process to work with Decision Associates, the extra work up front that they did benefited us at the end. Our hire is going great and exceeding our expectations. We would recommend Aaron Phillips and Elizabeth Cipolla to assist in any executive position needed and will turn to them again."

~ Ryan Betts, VP Human Resources
Betts Industries

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