Mike Smiley

With more than four decades of experience, Mike Smiley has earned an outstanding reputation for building brands, engaging audiences and growing market share for businesses and nonprofit organizations. His expertise spans all facets of business development, marketing and communications. Mike's background includes senior leadership roles in a regional marketing firm as well as with large health systems in Pennsylvania and Ohio.

EXPERTISE
Branding
Marketing Strategy
Market Research
Marketing Communications
Media Strategy
Digital Marketing
Strategic Planning

EDUCATION

BS, Communications, Clarion University, Clarion, PA

PROFESSIONAL/CIVIC AFFILIATIONS
American Society for Healthcare Marketing & Public Relations, certified member
Public Relations Society for Healthcare Organizations, past board member
Public Relations Society of America, NWPA chapter, past board member
Erie Advertising Club, past president and board member
YMCA of Greater Erie, board member
LifeWorks Erie, past board member
Friends of Asbury Woods, past board member
WQLN, past community advisory board member
Millcreek Youth Athletic Association, past board member
Boy Scouts of America, French Creek Council, past scoutmaster

Mike Smiley
Mobile: 814.490.7706

“We used Decision Associates for strategic planning and found them to be useful in leading conversations and gathering consensus. I found them to be very fair. They had honesty and integrity and helped us reach to a plan that was agreed upon by all.”

~ Lynn Rupp, VP Strategic and Operational Performance
UPMC Hamot

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