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1540 East Lake Road | Suite 100 | Erie, PA 16511 | | Phone: 814.528.9400 | Fax: 814.528.9401

Bulletin #20
May 20, 2015

Decision Associates welcomes Mike Smiley

As part of our ongoing commitment to provide the expertise and resources to help your organization move into the top 20 percent of your industry, we are pleased to welcome Mike Smiley to the Decision Associates team as Marketing Practice leader.

Initially, Mike will focus on expanding Decision Associates' products and services related to marketing and sales, including brand development, digital marketing, lead generation, marketing strategy, research, media planning and public relations. He also will work closely with Emily Wachter and Mike Estrich to support our current clients' marketing needs.

Mike has earned an outstanding reputation in the region for building brands, engaging audiences and growing market share across a diverse range of industries. We believe that his significant experience in healthcare, higher education, manufacturing and senior living strengthens our core practice areas and will benefit all of our clients on several levels.

With more than 25 years of experience as a marketing consultant, Mike has helped to elevate the marketing profiles of such organizations as Beaumont Technologies, Chautauqua Institution, Edinboro University, Erie Community Foundation, LECOM and Molded Fiber Glass Companies. Most recently, he was the vice president of strategic marketing and account services for PAPA Advertising in Erie, and he also was the director of marketing and communications at Hamot Health Foundation for 13 years.

During the course of his career, Mike's work has been recognized with more than 50 national marketing awards for strategic and creative excellence. A graduate of Clarion University, he is a board member of the Public Relations Society of America Northwestern Pennsylvania Chapter and past president of the Erie Advertising Club. Mike also has served on boards and committees for numerous community organizations, including the Asbury Woods Partnership, LifeWorks Erie, WQLN, United Way of Erie County, Millcreek Youth Athletic Association and Boy Scouts of America.

Please welcome Mike to the Decision Associates team and feel free to contact him at 814-528-9416 or for any of your marketing needs.

1540 East Lake Road | Suite 100 | Erie, PA 16511 | | Phone: 814.528.9400 | Fax: 814.528.9401