With more than four decades of experience, Mike Smiley has earned an outstanding reputation for building brands, engaging audiences and growing market share for businesses and nonprofit organizations. His expertise spans all facets of business development, marketing and communications. Mike’s background includes senior leadership roles in a regional marketing firm as well as with large health systems in Pennsylvania and Ohio.
Expertise
- Employer Branding
- Marketing Strategy
- Market Research
- Marketing Communications
- Strategic Planning
- Executive Recruitment
Education
- BS, Communications, Clarion University, Clarion, PA
Professional / Civic Affiliations
- American Society for Healthcare Marketing & Public Relations, certified member
- Public Relations Society for Healthcare Organizations, past board member
- Public Relations Society of America – NWPA chapter, past board member
- Erie Advertising Club, past president, and board member
- YMCA of Greater Erie, board member
- LifeWorks Erie, past board member
- Friends of Asbury Woods, past board member
- WQLN, past community advisory board member
- Millcreek Youth Athletic Association, past board member
- Boy Scouts of America, French Creek Council, past scoutmaster
Expertise
Employer Branding
To attract and engage top talent, Decision Associates’ executive recruitment consultants help you assess and refine your employer brand.
Marketing Strategy
At Decision Associates, we believe that a well-defined marketing strategy is essential for measurable and sustainable business growth.
Market Research
Decision Associates’ comprehensive approach to marketing is grounded in market research that provides industry-specific, actionable insights.
Strategic Planning
Decision Associates’ strategic planning consultants use evidence-based data and insights with agility to create an actionable road map for your future.
Executive Recruitment
Decision Associates are veteran HR executives with experience to identify the best-fit candidates for your company.
