Market Research

A multi-dimensional approach to market research

You know your business, both objectively and intuitively. But are you confident that you are really prepared for shifts within your market? Can you anticipate what your competition may or may not do?

Decision Associates conducts market research to provide your company with the information you need to make critical decisions, reduce uncertainty, mitigate external risk and capitalize on growth opportunities.

One of our key deliverables is the fundamental understanding of the relationship between data and strategic decision making. We know how and when to incorporate rigorous market research initiatives and emerging analytic techniques to see through the fog of business and direct a plan of attack toward profitable growth.

Decision Associates provides you with actionable facts, industry-specific perspective and consultation to ensure your own intuition is on track. 

Experience & business acumen your company needs

We have created a multi-dimensional approach that leverages both primary and secondary market research to help: 

  • Identify market trends
  • Determine potential customers
  • Understand barriers to entry for new markets
  • Pinpoint buying habits of current and potential customers
  • Develop a competitive analysis
  • Make decisions on new product development
  • Construct a sales approach for new markets
  • Define market segments of different industries
  • Find more profitable customers

Our custom designed research capabilities include:

  • Geographical market positioning
  • Growth opportunity projections
  • Total addressable market studies
  • Focus groups
  • Competitor analysis
  • Statistical analysis
  • Mixed method approaches
  • Analytic research from open sources and proprietary databases

Contact Decision Associates to learn more.

"At the time Elizabeth Cipolla from Decision Associates began consulting for CBB, we were going through a period of difficult transition. We knew there were administrative items that needed to be addressed, but Elizabeth went further. She could see that our culture had been negatively impacted by a series of challenges in previous years. More importantly, she knew how to help us change that.

Thanks to the programs Elizabeth developed for CBB, we enjoy a completely different culture. There is a positivity and comradery that permeates our organization now. People report feeling appreciated and more part of the process. There is laughter again, and that's a wonderful sound to hear."

~ Deanna Renaud, Executive Director
Community Blood Bank

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