Lead Generation

A Focused Approach to Business Development

At Decision Associates, we define lead generation as a process and an outcome designed to cultivate a sales pipeline of the most profitable opportunities for your business. We apply your core capabilities in existing markets to adjacent growing markets and provide a pathway toward executable growth.

Consider that every minute you spend on the phone with someone who is a poor or average fit for your company is a minute you are not spending with a highly-qualified prospect. The better your leads, the more time of your time will go into profitable sales. Decision Associates' lead generation process provides you with a sales pipeline with the right companies to approach, the right people to talk to, and the best way to be persuasive.

From developing a complete customer profile to delivering highly qualified leads for your business, you can rely on Decision Associates for designing and implementing a custom lead generation approach for your key growth challenges.

Contact Decision Associates to learn more.

"Our company is great at hiring for most positions, but when we needed help with an executive position, we turned to Decision Associates. We felt that we didn't have to 'go it alone' to find the right person. The screening tools that were used helped to match the candidate to the personality and culture of Betts Industries. They identified the traits and performance indicators with the candidates, and we began a vetting process that was intensive and successful. The whole process was quicker than we thought it would be and was narrowed to a handful of candidates who were all qualified. It was an easy process to work with Decision Associates, the extra work up front that they did benefited us at the end. Our hire is going great and exceeding our expectations. We would recommend Aaron Phillips and Elizabeth Cipolla to assist in any executive position needed and will turn to them again."

~ Ryan Betts, VP Human Resources
Betts Industries

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