Your plan for reaching and converting prospective customers

Group of professionals presenting presentation - Marketing Strategy Image by Decision Associates

At Decision Associates, we believe that a well-defined marketing strategy is essential for measurable and sustainable business growth.

Decision Associates’ market and sales experts have a process for reaching prospects and turning them into customers for your products and services. We do this by developing a marketing strategy that:

  • Aligns with your strategic plan and long-term goals
  • Identifies the best opportunities for growth and ROI
  • Reflects how other industries may impact your customers
  • Builds and differentiates your brand and value proposition
  • Integrates your marketing communications and sales efforts

A focused marketing strategy ensures you do not waste budget and staff resources on the wrong things. And while it may require regular adjustments due to market forces, your marketing strategy provides an informed foundation for driving sales and revenue growth.

Learn more about Decision Associates’ other marketing and sales services, including:

Our Consultants

Terry Cascioli Executive Consultant at Decision Associates
Terry Cascioli
Mike Smiley Executive Consultant at Decision Associates
Mike Smiley
Bill Greenleaf Executive Consultant at Decision Associates
Bill Greenleaf
Ricardo Guardiola
Amanda Kochirka

Marketing Strategy Process

Marketing your brand, product or services is at the core of your business strategy and sustained success. Since markets always change, your marketing strategy must continuously change with them.

Step 1
Current State
  • Who are we?
  • What are the key customers prospects?
  • Who are our partners?
  • Who is our competition?
  • What are our key differentiators?
Step 2
  • Access Capabilities: sales strategy, marketing materials
  • Research & Review: how do customers perceive us, market trends & analysis
  • S.W.O.T.
Step 3
  • Create Plan
  • Develop goals & measurable objectives create key messaging
  • Formulate strategies and major initiatives
Step 4
Action Plans
  • Develop budget
  • Develop tactics to reach target audience
  • Implement tactics
  • Measure effectiveness
  • Adapt, amend, and refine

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