Industry-specific, actionable market insights

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Decision Associates’ comprehensive approach to marketing is grounded in market research that provides industry-specific, actionable insights.

Decision Associates’ market research consultants understand the relationship between data and strategic decision-making. We also know how and when to incorporate rigorous market research and emerging analytic techniques. This enables us to assess all the market forces that may impact your marketing strategy as well as your sales plan.

Our custom-designed market research leverages both primary and secondary data to help you:

  • Identify market trends
  • Develop a competitor analysis
  • Find more profitable customers
  • Pinpoint customer buying habits
  • Understand barriers to market entry
  • Construct a sales approach for new markets
  • Make decisions about new product development

Learn more about Decision Associates’ other marketing and sales services, including:

Our Consultants

Terry Cascioli
Terry Cascioli Executive Consultant at Decision Associates
Terry Cascioli
Private: Mike Smiley
Mike Smiley Executive Consultant at Decision Associates
Private: Mike Smiley
Bill Greenleaf
Bill Greenleaf Executive Consultant at Decision Associates
Bill Greenleaf
Ricardo Guardiola
Ricardo
Ricardo Guardiola
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News & Events

10 Questions to Ask a Potential Employer During Next Your Interview
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May 1, 2025

10 Questions to Ask a Potential Employer During Next Your Interview

The Aha Moment: When Traditional Market Research Stops Being Enough
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March 25, 2025

The Aha Moment: When Traditional Market Research Stops Being Enough

How Strategic Foresight and Market Research Differ
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January 8, 2025

How Strategic Foresight and Market Research Differ