The Top 20 Percent
Our objective is to help each of our clients move into the Top 20 Percent in their field.
We designed each of our services to work in an integrated fashion; to help a client begin with a fundamental starting point and reach new levels along the way. Most of our clients start with Strategic Planning or Marketing Planning.
As the owner of Decision Associates since 2020, Aaron Phillips leads a team of consultants committed to helping both businesses and nonprofit organizations "be better than they thought they could be." Aaron brings more than two decades of experience to his work in strategy, succession, recruiting and organizational development.
The founder of Decision Associates, Don Moore has helped hundreds of businesses, nonprofit organizations and government agencies develop and implement plans for sustainable improvement and growth. After heading Decision Associates for more than 35 years, Don now focuses on client needs in mergers and acquisitions as well as succession and...
As a consultant, bookkeeper and business manager, Sue Moore has been a partner at Decision Associates from its beginnings. Given her experience in the nonprofit industry, she frequently is involved in projects for Executive Director recruiting and assists with Board events, hiring and staff reorganization efforts. Sue also conducts customer surveys as...
With more than 30 years of experience, Terry Cascioli leads Decision Associates' Marketing/Sales practice. Terry offers clients deep knowledge of sales development and sales training as well as marketing, customer service and strategic planning. A highly respected business coach, Terry has held executive leadership roles with several print and digital...
A certified human resources executive with 20 years of experience, Elizabeth Cipolla leads Decision Associates' Human Capital practice. Elizabeth employee client-focused solutions to help companies foster employee trust, reduce long-term costs, improve efficiency and mitigate risk.
As administrative assistant at Decision Associates, Ken Jurino works with all consultants to provide a wide range of project support. With some 20 years of experience, Ken is heavily involved in everything from strategic planning and executive search to focus groups and email marketing.
As a partner in Decision Associates M&A, B.J. Lechner guides owners through the process of sales, mergers and acquisitions, market assessments, market strategy and market positioning. When companies are not ready to "go to market," he works with the team at Decision Associates to help owners build the value of...
Jim Ryan (of counsel) is a leader in human capital management and executive recruiting with more than 40 years of experience in human resource management, operations and executive positions. He has been instrumental in bringing about organizational change in virtually every company he has served, including his own.
With more than four decades of experience, Mike Smiley has earned an outstanding reputation for building brands, engaging audiences and growing market share for businesses and nonprofit organizations. His expertise spans all facets of business development, marketing and communications.
Working with Decision Associates' Human Capital and Marketing/Sales practices, Amanda Kochirka brings wide-ranging expertise to the clients she serves. From executive search and organizational development to marketing, market research and strategic planning, Amanda has served companies throughout the region.
News & Events
The COVID-19 pandemic revealed the critical role culture plays in enabling an organization to successfully make it to 'the other side' of the unknown. In this recent video, Decision Associates' Elizabeth Cipolla and Aaron Phillips share why they believe culture is one of the things leaders can control in the midst of uncertainty.7 Tips For Managing Remote Workers
As you manage a virtual team of remote workers, it is important to be intentional about all of your interactions and planned outcomes. Within this toolkit are some helpful topics for supervisors to consider.