Strategic
Planning

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Marketing,
Sales &
Research

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Succession &
Exit Planning

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Recruiting &
Organizational
Development

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Mergers &
Acquisitions

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Peer
Groups

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The Top 20 Percent

Our objective is to help each of our clients move into the Top 20 Percent in their field.

We designed each of our services to work in an integrated fashion; to help a client begin with a fundamental starting point and reach new levels along the way. Most of our clients start with Strategic Planning or Marketing Planning.

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Our Consultants

Aaron Phillips
Direct: 814.240.0106
Mobile: 814.566.7791

As the owner of Decision Associates since 2020, Aaron Phillips leads a team of consultants committed to helping both businesses and nonprofit organizations "be better than they thought they could be." Aaron brings more than two decades of experience to his work in strategy, succession, recruiting and organizational development.

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Donald W. Moore
Mobile: 814.881.6168

The founder of Decision Associates, Don Moore has helped hundreds of businesses, nonprofit organizations and government agencies develop and implement plans for sustainable improvement and growth. After heading Decision Associates for more than 35 years, Don now focuses on client needs in mergers and acquisitions as well as succession and...

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Terry Cascioli
Mobile: 814.873.6441

With more than 30 years of experience, Terry Cascioli leads Decision Associates' Marketing/Sales practice. Terry offers clients deep knowledge of sales development and sales training as well as marketing, customer service and strategic planning. A highly respected business coach, Terry has held executive leadership roles with several print and digital...

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Elizabeth Cipolla, SHRM-SCP, SPHR
Mobile: 716.490.2889

Elizabeth Cipolla is an experienced human resources executive with more than 20 years of practice as an influencer and leader helping companies to raise the bar in achieving their goals. In both her company leadership and consulting experience, she's demonstrated a passion for helping organizations increase their capacity and resilience...

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Julie Hayes

Julie Hayes brings more than two decades of experience to her role with Decision Associates' Executive Recruitment and Organizational Development services. Her career includes work in continuing education, research and fundraising for government, military and nonprofit organizations across the United States as well as in Europe and Asia.

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Ken Jurino
Direct: 814.240.0101
Mobile: 814.403.5898

As administrative assistant at Decision Associates, Ken Jurino works with all consultants to provide a wide range of project support. With some 20 years of experience, Ken is heavily involved in everything from strategic planning and executive search to focus groups and email marketing.

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Amanda Kochirka
Mobile: 814.315.3211

Working with Decision Associates' Human Capital and Marketing/Sales practices, Amanda Kochirka brings wide-ranging expertise to the clients she serves. From executive search and organizational development to marketing, market research and strategic planning, Amanda has served companies throughout the region.

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B.J. Lechner
Mobile: 814.602.2228

As a partner in Decision Associates M&A, B.J. Lechner guides owners through the process of sales, mergers and acquisitions, market assessments, market strategy and market positioning. When companies are not ready to "go to market," he works with the team at Decision Associates to help owners build the value of...

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James T. Ryan
Mobile: 814.881.2203

Jim Ryan (of counsel) is a leader in human capital management and executive recruiting with more than 40 years of experience in human resource management, operations and executive positions. He has been instrumental in bringing about organizational change in virtually every company he has served, including his own.

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Mike Smiley
Mobile: 814.490.7706

With more than four decades of experience, Mike Smiley has earned an outstanding reputation for building brands, engaging audiences and growing market share for businesses and nonprofit organizations. His expertise spans all facets of business development, marketing and communications.

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News & Events

Attention Grabbing Email Subject Lines

Wondering how you can get prospects to engage with your follow-up emails? One way to spark interest is with a great subject line.

Upcoming Webinar: How To Make Your Sales Industrial Strength In 2022

Decision Associates' free webinar series will provide you with insights, techniques and tools to help you exceed your industry's growth trends. Our sales experts will show you how to better manage and motivate your sales professionals--whether you have a team of one, five or more.

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“Decision Associates did a great job for us on our marketing and sales project. They were able to research a comprehensive list of prospects and assist us in moving those names to our customer list. They also recommended and aided us in receiving a grant to cover some of the costs. There was also room in the budget to include a creative agency to help with our own marketing. Along the way, we accomplished a customer survey with Sue Moore and received testimonials that we are now able to use in our marketing efforts at H&H Machined Products. I would absolutely recommend Decision Associates for marketing research and sales.”

~ Andrew Foyle, President
H&H Machined Products

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