Strategic
Planning

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Marketing,
Sales &
Research

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Succession &
Exit Planning

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Recruiting &
Organizational
Development

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Mergers &
Acquisitions

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Peer
Groups

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The Top 20 Percent

Our objective is to help each of our clients move into the Top 20 Percent in their field.

We designed each of our services to work in an integrated fashion; to help a client begin with a fundamental starting point and reach new levels along the way. Most of our clients start with Strategic Planning or Marketing Planning.

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Our Consultants

Aaron Phillips
Direct: 814.240.0106
Mobile: 814.566.7791

As the owner of Decision Associates since 2020, Aaron Phillips leads a team of consultants committed to helping both businesses and nonprofit organizations "be better than they thought they could be." Aaron brings more than two decades of experience to his work in strategy, succession, recruiting and organizational development.

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Donald W. Moore
Mobile: 814.881.6168

The founder of Decision Associates, Don Moore has helped hundreds of businesses, nonprofit organizations and government agencies develop and implement plans for sustainable improvement and growth. After heading Decision Associates for more than 35 years, Don now focuses on client needs in mergers and acquisitions as well as succession and...

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Susan S. Moore
Direct: 814.240.0104
Mobile: 814.881.6169

As a consultant, bookkeeper and business manager, Sue Moore has been a partner at Decision Associates from its beginnings. Given her experience in the nonprofit industry, she frequently is involved in projects for Executive Director recruiting and assists with Board events, hiring and staff reorganization efforts.  Sue also conducts customer surveys as...

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Terry Cascioli
Mobile: 814.873.6441

With more than 30 years of experience, Terry Cascioli leads Decision Associates' Marketing/Sales practice. Terry offers clients deep knowledge of sales development and sales training as well as marketing, customer service and strategic planning. A highly respected business coach, Terry has held executive leadership roles with several print and digital...

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Elizabeth Cipolla, SHRM-SCP, SPHR
Direct: 814.240.0108
Mobile: 716.490.2889

A certified human resources executive with 20 years of experience, Elizabeth Cipolla leads Decision Associates' Human Capital practice. Elizabeth employee client-focused solutions to help companies foster employee trust, reduce long-term costs, improve efficiency and mitigate risk.

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Ken Jurino
Direct: 814.240.0101
Mobile: 814.403.5898

As administrative assistant at Decision Associates, Ken Jurino works with all consultants to provide a wide range of project support. With some 20 years of experience, Ken is heavily involved in everything from strategic planning and executive search to focus groups and email marketing.

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B.J. Lechner
Mobile: 814.602.2228

As a partner in Decision Associates M&A, B.J. Lechner guides owners through the process of sales, mergers and acquisitions, market assessments, market strategy and market positioning. When companies are not ready to "go to market," he works with the team at Decision Associates to help owners build the value of...

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James T. Ryan
Mobile: 814.881.2203

Jim Ryan (of counsel) is a leader in human capital management and executive recruiting with more than 40 years of experience in human resource management, operations and executive positions. He has been instrumental in bringing about organizational change in virtually every company he has served, including his own.

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Mike Smiley
Direct: 814.240.0107
Mobile: 814.490.7706

With more than four decades of experience, Mike Smiley has earned an outstanding reputation for building brands, engaging audiences and growing market share for businesses and nonprofit organizations. His expertise spans all facets of business development, marketing and communications.

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Amanda Kochirka
Mobile: 814.315.3211

Working with Decision Associates' Human Capital and Marketing/Sales practices, Amanda Kochirka brings wide-ranging expertise to the clients she serves. From executive search and organizational development to marketing, market research and strategic planning, Amanda has served companies throughout the region.

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News & Events

Company Culture is Controllable

The COVID-19 pandemic revealed the critical role culture plays in enabling an organization to successfully make it to 'the other side' of the unknown. In this recent video, Decision Associates' Elizabeth Cipolla and Aaron Phillips share why they believe culture is one of the things leaders can control in the midst of uncertainty.

7 Tips For Managing Remote Workers

As you manage a virtual team of remote workers, it is important to be intentional about all of your interactions and planned outcomes. Within this toolkit are some helpful topics for supervisors to consider.

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“When we needed a research project, we called Decision Associates. They conducted the research and presented it well to our group so that all expectations were met. They were knowledgeable, not only about the research, but they did their homework on EHCA and knew what was needed at the front end. They always followed up, were organized and all of the presentations were very well done with positive results for us. I would not hesitate to recommend Decision Associates and would definitely call them again if needed.”

~ Charles Walczak, CEO
Erie Homes for Children and Adults (EHCA)

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