The Top 20 Percent
Our objective is to help each of our clients move into the Top 20 Percent in their field.
We designed each of our services to work in an integrated fashion; to help a client begin with a fundamental starting point and reach new levels along the way. Most of our clients start with Strategic Planning or Marketing Planning.
As the owner of Decision Associates since 2020, Aaron Phillips leads a team of consultants committed to helping both businesses and nonprofit organizations "be better than they thought they could be." Aaron brings more than two decades of experience to his work in strategy, succession, recruiting and organizational development.
The founder of Decision Associates, Don Moore has helped hundreds of businesses, nonprofit organizations and government agencies develop and implement plans for sustainable improvement and growth. After heading Decision Associates for more than 35 years, Don now focuses on client needs in mergers and acquisitions as well as succession and...
With more than 30 years of experience, Terry Cascioli leads Decision Associates' Marketing/Sales practice. Terry offers clients deep knowledge of sales development and sales training as well as marketing, customer service and strategic planning. A highly respected business coach, Terry has held executive leadership roles with several print and digital...
A certified human resources executive with 20 years of experience, Elizabeth Cipolla leads Decision Associates' Human Capital practice. Elizabeth employs client-focused solutions to help companies foster employee trust, reduce long-term costs, improve efficiency and mitigate risk.
As administrative assistant at Decision Associates, Ken Jurino works with all consultants to provide a wide range of project support. With some 20 years of experience, Ken is heavily involved in everything from strategic planning and executive search to focus groups and email marketing.
As a partner in Decision Associates M&A, B.J. Lechner guides owners through the process of sales, mergers and acquisitions, market assessments, market strategy and market positioning. When companies are not ready to "go to market," he works with the team at Decision Associates to help owners build the value of...
Jim Ryan (of counsel) is a leader in human capital management and executive recruiting with more than 40 years of experience in human resource management, operations and executive positions. He has been instrumental in bringing about organizational change in virtually every company he has served, including his own.
With more than four decades of experience, Mike Smiley has earned an outstanding reputation for building brands, engaging audiences and growing market share for businesses and nonprofit organizations. His expertise spans all facets of business development, marketing and communications.
Working with Decision Associates' Human Capital and Marketing/Sales practices, Amanda Kochirka brings wide-ranging expertise to the clients she serves. From executive search and organizational development to marketing, market research and strategic planning, Amanda has served companies throughout the region.
News & Events
B2B organizations are often strapped with disjointed content management systems. As a result, they can struggle with redundant, old or unsearchable content. A new, agile CMS platform may be just what you need.Focus on Sales Development to Achieve Business Objectives
Sales deals that are won tend to have shorter time frames, more email communication, more meetings and more stakeholder involvement. Our marketing and sales experts show company owners and their sales teams how to do all this effectively and efficiently.