- Strengths & core competencies,
- Weaknesses & threats,
- Business Definition: products, markets, niches, customers, competitors, and processes,
- Differentiators
- Mission & Vision,
- Opportunities,
- Strategies: products, markets, people, technologies, & differentiation
- Business Objectives
- Action Plans: what, when, who, measurables, timelines, resources
- Implementation: follow-up, measure, adapt & amend
- Annual Review & Update