CLIENT SERVICES

Challenging clients
to “best in class”
performance

The region’s preferred business consulting group, Decision Associates offers proven success in strategy, succession, marketing, sales, recruiting and organizational development.

Based in Erie, Pa., our team of executive consultants brings decades of front-line experience to every project. Working with both for-profit and nonprofit organizations, Decision Associates challenges clients to “best in class” performance in their respective industries.

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CONSULTANTS

Our Team

Aaron Phillips
Aaron Phillips Owner and Business Consultant at Decision Associates
Aaron Phillips
Terry Casioli
Terry Cascoli, Business Consultant at Decision Associates
Terry Casioli
Elizabeth Cipolla
Elizabeth Cipolla, Consultant at Decision Associates
Elizabeth Cipolla
Bill Greenleaf
Bill Greenleaf Consultant at Decision Associates
Bill Greenleaf
CLIENT SERVICES

Business Consulting
Solutions

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Strategic
Planning

Decision Associates’ strategic planning consultants use evidence-based data and insights with agility to create an actionable road map for your future.

When To Do A Strategic Plan
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When To Do A Strategic Plan

Decision Associates believes that determining when to do a strategic plan is tied directly to a shared understanding of your “movie of the future.”

Our Strategic Planning Process
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Our Strategic Planning Process

Decision Associates’ strategic planning approach is an “evidence-based” process built on the premise that you compete against qualified competitors.

Implementing Your Strategic Plan
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Implementing Your Strategic Plan

When you do a strategic plan with Decision Associates, we also teach you how to implement your plan and document your progress.

Why Being Best in Class Matters
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Why Being Best in Class Matters

Decision Associates has helped dozens of companies evolve to “best in class” performance, reaching the Top 20 Percent in their respective industries.

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Succession
Planning

Decision Associates' succession planning consultants help ensure a smooth transition for your company as well as continued growth and profitability.

Business Owner Succession
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Business Owner Succession

Decision Associate offers a proven, structured process to ensure successful business owner succession to family, employees, or other successors.

Management Succession
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Management Succession

Through our management succession process, Decision Associates helps organizations assess where they are going and what is needed to get there.

Exit Planning
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Exit Planning

Decision Associate’s certified exit planning process enables your company to emerge stronger and more capable of achieving long-term success.

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Marketing
& Sales

Decision Associates' marketing and sales consultants help you identify market opportunities and develop sales strategies to drive business growth.

Marketing Strategy
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Marketing Strategy

At Decision Associates, we believe that a well-defined marketing strategy is essential for measurable and sustainable business growth.

Market Research
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Market Research

Decision Associates’ comprehensive approach to marketing is grounded in market research that provides industry-specific, actionable insights.

Lead Generation
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Lead Generation

At Decision Associates, our lead generation process is designed to cultivate a sales pipeline of the most profitable opportunities for your business.

Sales Development
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Sales Development

Decision Associates’ sales development consultants help you to assess and improve your sales forecasting, prospecting, and performance.

Sales Coaching
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Sales Coaching

Decision Associates offers sales coaching that is proven to strengthen individual performance and overall team success.

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Executive Recruitment

Decision Associates' executive recruitment consultants are veteran HR executives with the experience to identify best-fit candidates for your company.

Compensation Analysis
Compensation Analysis

Compensation Analysis

Decision Associates offers compensation and benefits analysis for executive, managerial and staff roles.

Employer Branding

Employer Branding

To attract and engage top talent, Decision Associates’ executive recruitment consultants help you assess and refine your employer brand.

Onboarding Support
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Onboarding Support

Onboarding support is a key element of Decision Associates’ executive recruitment service and is provided at no additional cost.

Culture Assessment
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Culture Assessment

Decision Associates’ culture assessment provides an accurate pulse on how well your work environment is engaging employees for high performance.

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Organizational
Development

Decision Associates’ organizational development consultants help evolve your business’ structure, culture and talent to achieve the goals you desire.

Leadership Training
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Leadership Training

Decision Associates offers leadership training that ranges from staff development plans for your entire organization to one-on-one coaching.

Strategic Workforce Planning
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Strategic Workforce Planning

Decision Associates’ strategic workforce planning ensures you have the right people in the right roles at the right time to achieve your objectives.

Compensation Analysis
Compensation Analysis

Compensation Analysis

Our recruiting process is proven to secure top candidates for roles ranging from CEOs and presidents to managers and supervisors.

Performance Management
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Performance Management

Decision Associates’ develops custom performance management systems that ensure ongoing feedback while increasing employee engagement and retention.

Executive Coaching
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Executive Coaching

Decision Associates offers executive coaching for your organization’s leadership, from owners and CEO’s to managers and other potential contributors.

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Organizational Culture

Decision Associates’ organizational culture consultants work with you to build a high-performing work environment that attracts and retains the best.

Culture Assessment
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Culture Assessment

Decision Associates’ culture assessment provides an accurate pulse on how well your work environment is engaging employees for high performance.

Culture Implementation
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Culture Implementation

Decision Associates’ culture implementation services ensures a shared understanding, support, and ownership of your organizational culture goals.

Culture Success Training
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Culture Success Training

Decision Associates’ culture success training provides coaching and support to ensure competency and accountability for your culture transformation.

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Peer
Groups

Decision Associates’ peer groups offer learning opportunities and confidential peer interaction for owners, executives and up-and-upcoming leaders.

CEO-Owner Peer Group
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CEO-Owner Peer Group

Decision Associates’ CEO-Owner Peer Group builds value and depth, focusing on such topics as company culture, financial stability, and succession.

Executive Leadership Peer Group
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Executive Leadership Peer Group

The Executive Leadership Peer Group at Decision Associates helps you develop the necessary skills to become a successful executive, CEO or owner.

Next Generation Peer Group
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Next Generation Peer Group

Decision Associates’ Next Generation Peer Group is ideal for those who recently entered a family business or are on track to executive management.

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Mergers & Acquisitions

A strategic partner of Decision Associates, DA Mergers and Acquisitions helps entrepreneurs buy, sell or merge businesses.

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MAKING CHANGE HAPPEN

Business
Strategy Journey

Whether your company is a for-profit or a non-profit organization, strategic planning is an exercise in “making a movie of the future.” The better everyone on your team can visualize this “movie,” the more focused and aligned your organization will be.

Step 1
Current State
  • Strengths & core competencies,
  • Weaknesses & threats,
  • Business Definition: products, markets, niches, customers, competitors, and processes,
  • Differentiators
Step 2
FUTURE STATE
  • Mission & Vision,
  • Opportunities,
  • Strategies: products, markets, people, technologies, & differentiation
  • Business Objectives
Step 3
IMPLEMENTATION
  • Action Plans: what, when, who, measurables, timelines, resources
  • Implementation: follow-up, measure, adapt & amend
  • Annual Review & Update
READ OUR NEWS

News & Blog

Keywords are “Key” – But How Many?
July 25, 2022

Keywords are “Key” – But How Many?

We Can Help You Find the Top Talent You Need
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July 22, 2022

We Can Help You Find the Top Talent You Need

DA Client Testimonial: Leadership Training
Mary Kay Reber-Trusted Advisor Testimonial
July 20, 2022

DA Client Testimonial: Leadership Training