Amatech / Polycel

Strategy

Develop your strategy for your long term future.

amatech logo newAmatech/Polycel, a very respected company in the custom-designed corrugated container industry, took another look at their strategies for the long term future. Founded by Dave Amatangelo over 20 years ago, Amatech has been providing corrugated packaging for storage, shipping, manufacturing assembly systems and product protection. With locations in Erie, PA and Columbus, Ohio, Amatech serves automobile assembly operations and other manufacturers throughout the Mid-West and Atlantic region. With son Jason learning the business, Dave has had to think about what the company should look like in the future for his business and his family.

Dave had been through Strategy processes in the past. He found them to be too idealistic and lacking in implementation discipline. After talking to other Decision Associates‘ clients, Dave indicated that they had, in his words, a “realistic and thorough approach” that would prevent them from “one more failed attempt at planning.”

Dave, being a forward thinker, took the process to heart and involved the whole team. Dave’s team dove into what was needed to continue Amatech’s success. There were new market niches to evaluate, capital investments to consider, sales to analyze, organizational and development advances to be made, business shortcomings to review and customer survey responses to take into consideration as they planned their next steps for continued growth.

The frontrunners to the Strategic Plan included strategies and goals for pursuing new customers in the existing markets, developing new market categories, expanding the geography, adding new product categories, adjusting the sales strategies, and updating their website to make it friendlier for internet marking.

Today, the folks at Amatech/Polycel feel much more confident in their day-to-day operations, marketing is being seen in a whole new picture and the Amatech Team is thinking “outside the box.”

"Our company is great at hiring for most positions, but when we needed help with an executive position, we turned to Decision Associates. We felt that we didn't have to 'go it alone' to find the right person. The screening tools that were used helped to match the candidate to the personality and culture of Betts Industries. They identified the traits and performance indicators with the candidates, and we began a vetting process that was intensive and successful. The whole process was quicker than we thought it would be and was narrowed to a handful of candidates who were all qualified. It was an easy process to work with Decision Associates, the extra work up front that they did benefited us at the end. Our hire is going great and exceeding our expectations. We would recommend Aaron Phillips and Elizabeth Cipolla to assist in any executive position needed and will turn to them again."

~ Ryan Betts, VP Human Resources
Betts Industries

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