Mike Smiley

A seasoned strategist and marketing executive, Mike Smiley leads Decision Associates’ marketing practice. Mike has earned an outstanding reputation for building brands, engaging audiences and growing market share for the organizations he serves. Equally adept in offline or online channels, his expertise spans all facets of marketing and business development. Prior to joining Decision Associates, Mike was vice president  for a full-service marketing communications firm based in Erie, Pa. In addition, his background includes marketing leadership roles with three of the largest health systems in Pennsylvania and Ohio.


EXPERTISE

Advertising
Brand Development
Corporate Communications
Digital Marketing
Marketing Communications
Market Research
Public Relations
Strategic Planning


EXPERIENCE

Healthcare
Higher Education
Manufacturing
Nonprofit
Retail
Senior Living

 

EDUCATION

BS, Communications; Minor, Business
Clarion University, Clarion, PA

 

CURRENT AND PAST AFFILIATIONS

YMCA of Greater Erie - board member
WQLN -  community advisory board member
Clarion University - media advisory board member
Public Relations Society of America - NWPA chapter, past board member
Erie Advertising Club - past president and board member
LifeWorks - past board member
Friends of Asbury Woods - past board member
Millcreek Youth Athletic Association - past board member
Boy Scouts of America, French Creek Council - past scoutmaster
American Society for Healthcare Marketing & Public Relations - certified member
Public Relations Society for Healthcare Organizations - past board member

 

Mike Smiley
Direct: 814.528.9416
Mobile: 814.490.7706

"In my Decision Associates Peer Group, I learned to truly 'think outside the box' and consider new avenues to grow my business. The experience was invaluable. while our group members came from different industries, we looked to each other for advice, encouragement and support to address the issues in our own companies. Decision Associates challenged us to address the issues that were tough but had the most impact on our business. I feel strongly enough about it that I have asked my boys to become part of this upcoming peer group; it will be one of the best things I can do for their growth."

~ Jim Willats, President
Machining Concepts

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