Mike Smiley

A seasoned strategist and marketing executive, Mike Smiley leads Decision Associates’ marketing practice. Mike has earned an outstanding reputation for building brands, engaging audiences and growing market share for the organizations he serves. Equally adept in offline or online channels, his expertise spans all facets of marketing and business development. Prior to joining Decision Associates, Mike was the vice president of strategic marketing and account services for a full-service marketing communications firm based in Erie, Pa. In addition, his background includes marketing leadership roles with three of the largest health systems in Pennsylvania and Ohio.


EXPERTISE

Advertising
Brand Development
Corporate Communications
Digital Marketing
Marketing Communications
Market Research
Public Relations
Strategic Planning


EXPERIENCE

Healthcare
Higher Education
Manufacturing
Nonprofit
Retail
Senior Living

 

EDUCATION

BS, Communications; Minor, Business
Clarion University, Clarion, PA

 

CURRENT AND PAST AFFILIATIONS

YMCA of Greater Erie - board member
WQLN -  community advisory board member
Clarion University - media advisory board member
Public Relations Society of America - NWPA chapter, past board member
Erie Advertising Club - past president and board member
LifeWorks - past board member
Friends of Asbury Woods - past board member
Millcreek Youth Athletic Association - past board member
Boy Scouts of America, French Creek Council - past scoutmaster
American Society for Healthcare Marketing & Public Relations - certified member
Public Relations Society for Healthcare Organizations - past board member

 

Mike Smiley
Direct: 814.528.9416
Mobile: 814.490.7706

“Amatech/Polycel has been engaged with Decision Associates for over a year. They have guided us in implementing our Strategic Plan and kept us on track and task. If it wasn’t for their realistic approach this would have been one more failed attempt at planning. They had a knack for explaining our shortcomings in a way that even we could understand. During this process we had them conduct a Customer Survey. With this information we were able to prioritize our strategies with real information not just our opinion. This will definitely be an on-going process with these folks; this was one of the few times that I contracted with a consulting firm that I actually felt I got my money’s worth."

~ David A Amatangelo, President
Amatech/Polycel

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