B.J. Lechner

At Decision Associates M & A, B.J. Lechner guides owners through the process of sales, mergers and acquisitions, market assessments, market strategy and market positioning. However, not every company is ready to "go to market." In those cases, B.J. works with the team at Decision Associates to help owners work on building the value of their business. This could include improving market share, addressing customer concentration, improving margins, developing a strategic plan, improving operational performance and other "value proposition" actions.

EXPERTISE

Succession
Marketing
Strategic Planning
Management Development
Mergers, Acquisitions, Divestitures 

EXPERIENCE

NWIRC - Director of Business Growth Services
DANA Corp. - Division Manager
Lyons Transportation - President


EDUCATION

BSBA, Marketing
John Carroll University, University Heights, OH

MILITARY SERVICE

United States Army


CURRENT AND PAST AFFILIATONS

Marine Bank (PNC Bank) - past director
Saint Vincent Health System - past board chairman
Hamot Health Systems - board of incorporators
Penn State Erie, The Behrend College - past council of fellows
Greater Erie Industrial Development Corporation - past director
Erie County Historical Society - past director
Erie Conference on Community Development - past president
Erie Regional Chamber & Growth Partnership - past chairman, Growth Partnership Division
Erie Community Foundation - past chairman/trustee

B.J. Lechner
Mobile: 814.602.2228

“Decision Associates conducted a marketing research project for us recently that resulted in a large new customer, and we have a list that we will continue to target. Ricardo Guardiola was very thorough and has a good methodology that has been refined at Decision Associates. Our expectations were exceeded in that we got a lot more information that we originally thought we could get. Their “step by step” approach worked well for ATP, and we would recommend their team for other projects of this type.”

~ Scott Eighmy, CEO
American Turned Products (ATP)

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