Our Consultants

Donald W. Moore

Since founding Decision Associates in 1984, Don Moore and his team have helped hundreds of businesses, nonprofits, school districts, government agencies and authorities develop strategies for growth and improvement. Don's career started in a management program  in sales followed by planning and materials management and finally on a team to...
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Susan S. Moore

As a consultant, bookkeeper and business manager, Sue Moore has been a partner at Decision Associates from its beginnings. Given her experience in the nonprofit industry, she frequently is involved in projects for Executive Director recruiting and assists with Board events, hiring and staff reorganization efforts.  Sue also conducts customer surveys as...
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Ricardo Guardiola

Ricardo Guardiola (Of Counsel) is a graduate of Mercyhurst University having recently earned his Master's of Science in applied intelligence. He is a market researcher at Decision Associates where he helps clients move into the top 20 percent of their industry through analytic support to the firm’s core practices.
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Ken Jurino

Ken Jurino is administrative assistant at Decision Associates, where he works with each consultant to provide administrative and project support. Ken is the “gatekeeper,” often the first point of contact for many of our clients. He has provided administrative support at various roles and gained many skills over the past nearly...
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Amanda Kochirka

Amanda Kochirka is originally from Meadville and has held positions with Mercyhurst University as the Web and Social Media Manager, The Nonprofit Partnership as the Marketing and Communications Specialist, and the Small Business Development Center at Gannon University as the Business and Technology Commercialization Consultant.
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Abigail G. Lechner

With nearly 15 years of human resources and executive recruiting experience, Abby Lechner leads Decision Associates’ organizational development practice. In this role, she helps client companies source, interview and secure successful, long-term, critical hires. Abby also provides counsel for strategic workforce planning, compensation structure and analyses, performance management, employee training...
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B.J. Lechner

At Decision Associates M & A, B.J. Lechner guides owners through the process of sales, mergers and acquisitions, market assessments, market strategy and market positioning. However, not every company is ready to "go to market." In those cases, B.J.
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Aaron Phillips

A highly regarded human resources professional, Aaron Phillips leads the organizational development practice at Decision Associates. Aaron has overseen the human resource and general operations of a light industrial manufacturer, news and digital media as well as digital cable operations.
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James T. Ryan

Jim Ryan (Of Counsel) is a leader in human capital management and executive recruiting with more than 30 years in human resource management, operations and executive positions. He has been instrumental in bringing about organizational change in virtually every company he has served, including his own.
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Mike Smiley

A seasoned strategist and marketing executive, Mike Smiley leads Decision Associates’ marketing practice. Mike has earned an outstanding reputation for building brands, engaging audiences and growing market share for the organizations he serves. Equally adept in offline or online channels, his expertise spans all facets of marketing and business development.
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“When I decided to purchase a business, I chose Decision Associates M&A to assist in the process. It was the first time that I had used an M&A firm and it went very well. Don Moore and B.J. Lechner had the ability to facilitate meetings and keep us, the seller and our attorneys talking to work through the questions that we had. They kept us on track and updated on each turn along the way. Decision Associates is a reputable, professional and knowledgeable firm, and I would recommend them to anyone who is selling their business or looking for a new venture.”

~ Steve Henderson, President
Great Lakes Cast Stone, Inc.

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