10 Ways to Improve Donor Recruitment and Retention

Mike Estrich
Posted: Thursday May 26th, 2016

  1. Pull three to five years of data to examine donation trends. Not all donors write the same check every year. To better analyze the data use cumulative gift amounts over an extended period of time.
  • Allows you to classify donors
  • Helps to Identify individuals or corporations with better than average lifetime donor values
  • Allows you to see trends and track it against your events, campaigns, etc.

 

 

CEO Role: Strategy, the Economy, Succession and M&A-Yes, They Are Connected!

Don Moore
Posted: Tuesday May 17th, 2016

As the owner of a 32-year old consulting firm with 10 very talented professionals, there are certain roles that I've gravitated to and others that someone on my team is better suited to provide. The role that clients expect of me is to help them look downfield and position their business strategically within the competitive environment. That is the first way in which the 5 topics above are all directly related: each of these topics are the highest order of strategic issues that an owner has to address.

“Decision Associates conducted a marketing research project for us recently that resulted in a large new customer, and we have a list that we will continue to target. Ricardo Guardiola was very thorough and has a good methodology that has been refined at Decision Associates. Our expectations were exceeded in that we got a lot more information that we originally thought we could get. Their “step by step” approach worked well for ATP, and we would recommend their team for other projects of this type.”

~ Scott Eighmy, CEO
American Turned Products (ATP)

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