About Us

Proven Pathways to Success

Decision Associates is a business consulting group in Erie, Pa., focused on helping each client move into the Top 20 Percent in their industry. Since 1984, we have worked with a wide range of businesses in various industries with strategic planning, marketing and sales, recruiting and organizational development, succession and exit planning, and mergers and acquisitions.

Integrated Services

Most of our clients start with Strategic Planning or Marketing Planning. Once that is motion and generating results, they turn to Human Capital Management issues such as:

  • Creating an organizational structure to accommodate growth
  • Recruiting executive talent
  • Designing and implementing employee development and training
  • Evaluating and guiding employee satisfaction programs and more

Point Solutions

During the process, clients ask us to provide point solutions such as:

  • Upgrading sales function
  • Improving sales rep performance
  • Implementing operations improvements and capacity expansions
  • Addressing unexpected growth 
  • Developing a compensation plan with incentives
  • Conducting a customer survey 
  • Conducting an employee survey 
  • Retooling brand strategy

Succession and Exit Planning

After 15 or 20 years (yes, clients stay that long) they ask us to help develop the exit plan which could include:

  • Transitioning ownership to children
  • Selling to the management team, Conduct a CEO search 
  • Preparing to sell the business 
  • Hiring a new executive director

Contact Decision Associates to learn more.

“When we needed to make a new hire, we contacted Decision Associates. We were very pleased with the process that they used and the attention they gave to our company. Though we didn’t find the ideal candidate for the job, they moved us in a direction that actually made more sense than hiring. They guided us on the right path for the changes and made recommendations that were perfect for our organization. They looked at what the best decision for our company was, even though it wasn’t the first path that we took. We valued the insight, suggestions and the good working relationship that we built. I wouldn’t hesitate to recommend Decision Associates for recruiting and/or operational improvements.”

~ Steve Henderson, President
Great Lakes Cast Stone, Inc.

Subscribe to our Decision Point Newsletter