The Top 20 Percent
Our objective is to help each of our clients move into the Top 20 Percent in their field.
We designed each of our services to work in an integrated fashion; to help a client begin with a fundamental starting point and reach new levels along the way. Most of our clients start with Strategic Planning or Marketing Planning.
Since founding Decision Associates in 1984, Don Moore and his team have helped hundreds of businesses, nonprofits, school districts, government agencies and authorities develop strategies for growth and improvement. Don's career started in a management program in sales followed by planning and materials management and finally on a team to...
As a consultant, bookkeeper and administrative manager, Sue Moore has been a partner at Decision Associates from its beginnings. Given her experience in the nonprofit industry, she frequently is involved in projects for Executive Directors and assists with Board events, hiring and staff reorganization efforts. Sue also conducts customer surveys...
Ricardo Guardiola is a graduate of Mercyhurst University having recently earned his Master's of Science in applied intelligence. He is a market researcher at Decision Associates where he helps clients move into the top 20 percent of their industry through analytic support to the firm’s core practices.
Ken Jurino is administrative assistant at Decision Associates, where he works with each consultant to provide administrative and project support. Ken is the “gatekeeper,” often the first point of contact for many of our clients. He has provided administrative support at various roles and gained many skills over the past nearly...
With nearly 15 years of human resources and executive recruiting experience, Abby Lechner leads Decision Associates’ organizational development practice. In this role, she helps client companies source, interview and secure successful, long-term, critical hires. Abby also provides counsel for strategic workforce planning, compensation structure and analyses, performance management, employee training...
At Decision Associates M & A, B.J. Lechner guides owners through the process of sales, mergers and acquisitions, market assessments, market strategy and market positioning. However, not every company is read to "go to market." In those cases, B.J.
A highly regarded human resources professional, Aaron Phillips leads the Decision Associates’ human capital management practice. Aaron has overseen the human resource and general operations of a light industrial manufacturer, news and digital media as well as digital cable operations.
Jim Ryan is a leader in human capital management and executive recruiting with more than 30 years in human resource management, operations and executive positions. He has been instrumental in bringing about organizational change in virtually every company he has served, including his own.
A seasoned strategist and marketing executive, Mike Smiley leads Decision Associates’ marketing practice. Mike has earned an outstanding reputation for building brands, engaging audiences and growing market share for the organizations he serves. Equally adept in offline or online channels, his expertise spans all facets of marketing and business development.
Emily Wachter has over ten years experience working with businesses and nonprofits on strategic initiatives, including strategic planning, marketing planning and succession planning. Much of her experience is centered on a strong background in marketing and communication, developing key messaging strategies that ensure organizations are utilizing the right techniques to...
News & Events
Decision Associates has worked with many of the region's highest performing nonprofits, studying their characteristics and comparing their performance by using ranking data from industry trade associations and our own studies. We invite board and staff from your organization to join us for this second seminar in a special series designed to help you recession-proof your nonprofit.
LEADERSHIP DEVELOPMENT: Preparing Your Team and Board to Carry Out the Organizational Mission
Thursday, November 17, 20168:30 AM - 10:00 AM
This 90-minute seminar will be held at the WQLN Learning Center in Erie, PA. Registration is free for NPP members, $50 per seminar for non-members.Binging the Power of PR to Brand Marketing
In many small businesses and nonprofit organizations, the roles of marketing and public relations professionals are often intertwined...or even combined. The fact is, in this era of value-driven competition, marketing and public relations must indeed function as one.