Strategic
Planning

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Marketing,
Sales &
Research

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Succession &
Exit Planning

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Recruiting &
Organizational
Development

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Mergers &
Acquisitions

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Peer
Groups

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The Top 20 Percent

Our objective is to help each of our clients move into the Top 20 Percent in their field.

We designed each of our services to work in an integrated fashion; to help a client begin with a fundamental starting point and reach new levels along the way. Most of our clients start with Strategic Planning or Marketing Planning.

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Our Consultants

Aaron Phillips
Direct: 814.240.0106
Mobile: 814.566.7791

A highly regarded human resources professional, Aaron Phillips became the owner of Decision Associates in 2020, while continuing to lead the organizational development practice. Aaron has overseen the human resource and general operations of a light industrial manufacturer, news and digital media as well as digital cable operations.

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Donald W. Moore
Mobile: 814.881.6168

Since founding Decision Associates in 1984, Don Moore and his team have helped hundreds of businesses, nonprofits, school districts, government agencies and authorities develop strategies for growth and improvement. Don's career started in a management program  in sales followed by planning and materials management and finally on a team to...

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Susan S. Moore
Direct: 814.240.0104
Mobile: 814.881.6169

As a consultant, bookkeeper and business manager, Sue Moore has been a partner at Decision Associates from its beginnings. Given her experience in the nonprofit industry, she frequently is involved in projects for Executive Director recruiting and assists with Board events, hiring and staff reorganization efforts.  Sue also conducts customer surveys as...

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Terry Cascioli
Mobile: 814.873.6441

With over 30 years of experience in sales, marketing and media management, Terry brings a deep knowledge of how to build effective and productive sales teams and how to train the sales process. As President of two local media companies, Terry excelled at strategic planning, operations management and new product development.

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Elizabeth Cipolla, SHRM-SCP, SPHR
Direct: 814.240.0108
Mobile: 716.490.2889

Elizabeth is an experienced human resources executive with nearly 20 years of practice as an influencer and leader helping companies to raise the bar in achieving their goals. In both her company leadership and consulting experience, she's demonstrated a passion for helping organizations increase their capacity and resilience in rapidly...

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Ken Jurino
Direct: 814.240.0101
Mobile: 814.403.5898

Ken Jurino is administrative assistant at Decision Associates, where he works with each consultant to provide administrative and project support. Ken is the “gatekeeper,” often the first point of contact for many of our clients. He has provided administrative support at various roles and gained many skills over the past nearly...

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B.J. Lechner
Mobile: 814.602.2228

At Decision Associates M & A, B.J. Lechner guides owners through the process of sales, mergers and acquisitions, market assessments, market strategy and market positioning. However, not every company is ready to "go to market." In those cases, B.J.

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James T. Ryan
Mobile: 814.881.2203

Jim Ryan (Of Counsel) is a leader in human capital management and executive recruiting with more than 30 years in human resource management, operations and executive positions. He has been instrumental in bringing about organizational change in virtually every company he has served, including his own.

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Mike Smiley
Direct: 814.240.0107
Mobile: 814.490.7706

A seasoned strategist and marketing executive, Mike Smiley leads Decision Associates’ marketing practice. Mike has earned an outstanding reputation for building brands, engaging audiences and growing market share for the organizations he serves. Equally adept in offline or online channels, his expertise spans all facets of marketing and business development.

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News & Events

News! Decision Associates Welcomes Terry Cascioli

Decision Associates is pleased to welcome Terry Cascioli to the team! With over 30 years of experience in sales, marketing and media management, Terry brings a deep knowledge of how to build effective and productive sales teams and how to train the sales process.

Coach's Wisdom Still a Guide Decades Later

2020 has proven to be challenging in ways that at times seem beyond our wildest imaginations. A significant amount of uncertainty remains as we get ready to flip the calendar. We know that 2021 will not be easy. We may face a few similar challenges, but rest assured there will be new ones as well. One thing is certain: the lessons I learned years ago from one of the finest leaders will continue to serve as a guide for me and our team at Decision Associates.

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“Decision Associates exceeded our expectations, which were very high to start with, and we were pleased with the result of their work and assistance on our strategic plan. They were the right organization at the right time to help our organization become what we need to be in the next few years. They led us in such a way to allow us to move forward, which is not always easy, and accomplish a lot in a short time. The proof is that the strategic plan has been widely acknowledged as being perfect for us with comments coming not just from within, but from the community as well. We will engage them again when we are ready for an update.”

~ John Oliver, President
VisitErie

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