Strategic
Planning

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Marketing,
Sales &
Research

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Succession &
Exit Planning

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Recruiting &
Organizational
Development

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Mergers &
Acquisitions

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Peer
Groups

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The Top 20 Percent

Our objective is to help each of our clients move into the Top 20 Percent in their field.

We designed each of our services to work in an integrated fashion; to help a client begin with a fundamental starting point and reach new levels along the way. Most of our clients start with Strategic Planning or Marketing Planning.

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Our Consultants

Donald W. Moore
Direct: 814.528.9403
Mobile: 814.881.6168

Since founding Decision Associates in 1984, Don Moore and his team have helped hundreds of businesses, nonprofits, school districts, government agencies and authorities develop strategies for growth and improvement. Don's career started in a management program  in sales followed by planning and materials management and finally on a team to...

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Susan S. Moore
Direct: 814.528.9404
Mobile: 814.881.6169

As a consultant, bookkeeper and business manager, Sue Moore has been a partner at Decision Associates from its beginnings. Given her experience in the nonprofit industry, she frequently is involved in projects for Executive Director recruiting and assists with Board events, hiring and staff reorganization efforts.  Sue also conducts customer surveys as...

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Ricardo Guardiola
Direct: 814.528.9414
Mobile: 813.400.7875

Ricardo Guardiola is a graduate of Mercyhurst University having recently earned his Master's of Science in applied intelligence. He is a market researcher at Decision Associates where he helps clients move into the top 20 percent of their industry through analytic support to the firm’s core practices.

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Ken Jurino
Direct: 814.528.9402
Mobile: 814.403.5898

Ken Jurino is administrative assistant at Decision Associates, where he works with each consultant to provide administrative and project support. Ken is the “gatekeeper,” often the first point of contact for many of our clients. He has provided administrative support at various roles and gained many skills over the past nearly...

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Abigail G. Lechner
Direct: 814.528.9408
Mobile: 843.412.0275

With nearly 15 years of human resources and executive recruiting experience, Abby Lechner leads Decision Associates’ organizational development practice. In this role, she helps client companies source, interview and secure successful, long-term, critical hires. Abby also provides counsel for strategic workforce planning, compensation structure and analyses, performance management, employee training...

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B.J. Lechner
Mobile: 814.602.2228

At Decision Associates M & A, B.J. Lechner guides owners through the process of sales, mergers and acquisitions, market assessments, market strategy and market positioning. However, not every company is read to "go to market." In those cases, B.J.

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Aaron Phillips
Direct: 814.528.9405
Mobile: 814.566.7791

A highly regarded human resources professional, Aaron Phillips leads the Decision Associates’ human capital management practice. Aaron has overseen the human resource and general operations of a light industrial manufacturer, news and digital media as well as digital cable operations.

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James T. Ryan
Mobile: 814.881.2203

Jim Ryan is a leader in human capital management and executive recruiting with more than 30 years in human resource management, operations and executive positions. He has been instrumental in bringing about organizational change in virtually every company he has served, including his own.

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Mike Smiley
Direct: 814.528.9416
Mobile: 814.490.7706

A seasoned strategist and marketing executive, Mike Smiley leads Decision Associates’ marketing practice. Mike has earned an outstanding reputation for building brands, engaging audiences and growing market share for the organizations he serves. Equally adept in offline or online channels, his expertise spans all facets of marketing and business development.

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News & Events

Succession - 4th in the Series

Succession covers such a wide range. In the space of 12 months I have talked with families with the following incredibly different situations. Just a few examples...

Does Your Organization Have a Winning Culture?

Have you ever wondered why teams that had no business winning a game or actually pull off a championship? Have you ever thought on paper this team should be winning but they consistently lose? I reflected on this past Super Bowl and attempted to digest what happened on the field. The New England Patriots pulled off a historic win. A team that was down 25 points in one of the biggest games on the world stage wins – how did this happen?

 I think the answer is rather simple. The New England Patriots have a winning culture. Bill Belichick, when interviewed after the game, said they never felt winning was not achievable. Organizations that have winning cultures believe they can win games that seem impossible. Organizations that have winning cultures have a game plan and stick to it. They may tweak the game plan, but they never lose sight of what has made them successful. Organizations that have winning cultures have winners on their team.

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“We used Decision Associates for strategic planning and found them to be useful in leading conversations and gathering consensus. I found them to be very fair. They had honesty and integrity and helped us reach to a plan that was agreed upon by all.”

~ Lynn Rupp, VP Strategic and Operational Performance
UPMC Hamot

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