Strategic
Planning

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Marketing,
Sales &
Research

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Succession &
Exit Planning

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Recruiting &
Organizational
Development

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Mergers &
Acquisitions

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Peer
Groups

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The Top 20 Percent

Our objective is to help each of our clients move into the Top 20 Percent in their field.

We designed each of our services to work in an integrated fashion; to help a client begin with a fundamental starting point and reach new levels along the way. Most of our clients start with Strategic Planning or Marketing Planning.

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Our Consultants

Aaron Phillips
Direct: 814.240.0106
Mobile: 814.566.7791

A highly regarded human resources professional, Aaron Phillips became the owner of Decision Associates in 2020, while continuing to lead the organizational development practice. Aaron has overseen the human resource and general operations of a light industrial manufacturer, news and digital media as well as digital cable operations.

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Donald W. Moore
Mobile: 814.881.6168

Since founding Decision Associates in 1984, Don Moore and his team have helped hundreds of businesses, nonprofits, school districts, government agencies and authorities develop strategies for growth and improvement. Don's career started in a management program  in sales followed by planning and materials management and finally on a team to...

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Susan S. Moore
Direct: 814.240.0104
Mobile: 814.881.6169

As a consultant, bookkeeper and business manager, Sue Moore has been a partner at Decision Associates from its beginnings. Given her experience in the nonprofit industry, she frequently is involved in projects for Executive Director recruiting and assists with Board events, hiring and staff reorganization efforts.  Sue also conducts customer surveys as...

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Elizabeth Cipolla, SHRM-SCP, SPHR
Direct: 814.240.0108
Mobile: 716.490.2889

Elizabeth is an experienced human resources executive with nearly 20 years of practice as an influencer and leader helping companies to raise the bar in achieving their goals. In both her company leadership and consulting experience, she's demonstrated a passion for helping organizations increase their capacity and resilience in rapidly...

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Ken Jurino
Direct: 814.240.0101
Mobile: 814.403.5898

Ken Jurino is administrative assistant at Decision Associates, where he works with each consultant to provide administrative and project support. Ken is the “gatekeeper,” often the first point of contact for many of our clients. He has provided administrative support at various roles and gained many skills over the past nearly...

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B.J. Lechner
Mobile: 814.602.2228

At Decision Associates M & A, B.J. Lechner guides owners through the process of sales, mergers and acquisitions, market assessments, market strategy and market positioning. However, not every company is ready to "go to market." In those cases, B.J.

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James T. Ryan
Mobile: 814.881.2203

Jim Ryan (Of Counsel) is a leader in human capital management and executive recruiting with more than 30 years in human resource management, operations and executive positions. He has been instrumental in bringing about organizational change in virtually every company he has served, including his own.

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Mike Smiley
Direct: 814.240.0107
Mobile: 814.490.7706

A seasoned strategist and marketing executive, Mike Smiley leads Decision Associates’ marketing practice. Mike has earned an outstanding reputation for building brands, engaging audiences and growing market share for the organizations he serves. Equally adept in offline or online channels, his expertise spans all facets of marketing and business development.

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News & Events

Ask HR Webinar May 22, 2020 Presentation and Q&A Transcript Available

Check out the presentation and information Q&A transcript from our May 22nd Ask HR Webinar with Elizabeth Cipolla and guest presenters Attorney Mark Kuhar of Knox, McLaughlin, Gornall & Sennett in Erie, and Attorney Amanda Lowe of Philips Lytle in New York State.

Watch Ask HR Webinar June 5, 2020

Watch our June 5th Ask HR Webinar with Decision Associates' Consultant Elizabeth Cipolla, with guest presenters Melissa Sulkowski of Nurturinse, and Attorneys Mark Kuhar and Amanda Lowe. The slide presentation and a transcript of compliance Q&A are also available.

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"As a member and graduate of the recent Leadership Peer Group held at Decision Associates, I found the most beneficial outcome, other than the monthly topics, was being connected with others in the same position. I now have a dozen peers to turn to when a question or problem arises in our company. It's great to be able to talk to someone who may have experienced the same situations. I also enjoyed touring other companies with the Peer Group. From this rear opportunity of a behind the scenes look, I was able to take this experience and return to our facility and implement valuable improvements. I would recommend this Peer Group to others in leadership positions."

~ Ryan Betts, VP Human Resources
Betts Industries

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