Strategic
Planning

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Marketing,
Sales &
Research

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Succession &
Exit Planning

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Recruiting &
Organizational
Development

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Mergers &
Acquisitions

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Peer
Groups

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The Top 20 Percent

Our objective is to help each of our clients move into the Top 20 Percent in their field.

We designed each of our services to work in an integrated fashion; to help a client begin with a fundamental starting point and reach new levels along the way. Most of our clients start with Strategic Planning or Marketing Planning.

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Our Consultants

Donald W. Moore
Direct: 814.528.9403
Mobile: 814.881.6168

Since founding Decision Associates in 1984, Don Moore and his team have helped hundreds of businesses, nonprofits, school districts, government agencies and authorities develop strategies for growth and improvement. Don's career started in a management program  in sales followed by planning and materials management and finally on a team to...

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Susan S. Moore
Direct: 814.528.9404
Mobile: 814.881.6169

As a consultant, bookkeeper and business manager, Sue Moore has been a partner at Decision Associates from its beginnings. Given her experience in the nonprofit industry, she frequently is involved in projects for Executive Director recruiting and assists with Board events, hiring and staff reorganization efforts.  Sue also conducts customer surveys as...

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Ricardo Guardiola
Direct: 814.528.9414
Mobile: 813.400.7875

Ricardo Guardiola is a graduate of Mercyhurst University having recently earned his Master's of Science in applied intelligence. He is a market researcher at Decision Associates where he helps clients move into the top 20 percent of their industry through analytic support to the firm’s core practices.

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Ken Jurino
Direct: 814.528.9402
Mobile: 814.403.5898

Ken Jurino is administrative assistant at Decision Associates, where he works with each consultant to provide administrative and project support. Ken is the “gatekeeper,” often the first point of contact for many of our clients. He has provided administrative support at various roles and gained many skills over the past nearly...

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Abigail G. Lechner
Direct: 814.528.9408
Mobile: 843.412.0275

With nearly 15 years of human resources and executive recruiting experience, Abby Lechner leads Decision Associates’ organizational development practice. In this role, she helps client companies source, interview and secure successful, long-term, critical hires. Abby also provides counsel for strategic workforce planning, compensation structure and analyses, performance management, employee training...

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B.J. Lechner
Mobile: 814.602.2228

At Decision Associates M & A, B.J. Lechner guides owners through the process of sales, mergers and acquisitions, market assessments, market strategy and market positioning. However, not every company is read to "go to market." In those cases, B.J.

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Aaron Phillips
Direct: 814.528.9405
Mobile: 814.566.7791

A highly regarded human resources professional, Aaron Phillips leads the Decision Associates’ human capital management practice. Aaron has overseen the human resource and general operations of a light industrial manufacturer, news and digital media as well as digital cable operations.

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James T. Ryan
Mobile: 814.881.2203

Jim Ryan is a leader in human capital management and executive recruiting with more than 30 years in human resource management, operations and executive positions. He has been instrumental in bringing about organizational change in virtually every company he has served, including his own.

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Mike Smiley
Direct: 814.528.9416
Mobile: 814.490.7706

A seasoned strategist and marketing executive, Mike Smiley leads Decision Associates’ marketing practice. Mike has earned an outstanding reputation for building brands, engaging audiences and growing market share for the organizations he serves. Equally adept in offline or online channels, his expertise spans all facets of marketing and business development.

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News & Events

Part I: What Do Potential Buyers Really Want from Your Business?

Time and again, I’ve been approached by business owners selling their company who are frustrated by the lack of interest from serious buyers. My first question to them is whether they’ve pursued a certified valuation that will provide an objective analysis of their company’s true worth.

Retaining Top Talent When Selling Your Business

Retaining key members of your staff during the sales process is one item that can help maximize the transaction value.

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“Decision Associates did a great job for us on our marketing and sales project. They were able to research a comprehensive list of prospects and assist us in moving those names to our customer list. They also recommended and aided us in receiving a grant to cover some of the costs. There was also room in the budget to include a creative agency to help with our own marketing. Along the way, we accomplished a customer survey with Sue Moore and received testimonials that we are not able to use in our marketing efforts at H&H Machined Products. I would absolutely recommend Decision Associates for marketing research and sales.”

~ Andrew Foyle, President
H&H Machined Products

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