The Top 20 Percent
Our objective is to help each of our clients move into the Top 20 Percent in their field.
We designed each of our services to work in an integrated fashion; to help a client begin with a fundamental starting point and reach new levels along the way. Most of our clients start with Strategic Planning or Marketing Planning.
Since founding Decision Associates in 1984, Don Moore and his team have helped hundreds of businesses, nonprofits, school districts, government agencies and authorities develop strategies for growth and improvement. Don's career started in a management program in sales followed by planning and materials management and finally on a team to...
As a consultant, bookkeeper and business manager, Sue Moore has been a partner at Decision Associates from its beginnings. Given her experience in the nonprofit industry, she frequently is involved in projects for Executive Director recruiting and assists with Board events, hiring and staff reorganization efforts. Sue also conducts customer surveys as...
Ricardo Guardiola is a graduate of Mercyhurst University having recently earned his Master's of Science in applied intelligence. He is a market researcher at Decision Associates where he helps clients move into the top 20 percent of their industry through analytic support to the firm’s core practices.
Ken Jurino is administrative assistant at Decision Associates, where he works with each consultant to provide administrative and project support. Ken is the “gatekeeper,” often the first point of contact for many of our clients. He has provided administrative support at various roles and gained many skills over the past nearly...
With nearly 15 years of human resources and executive recruiting experience, Abby Lechner leads Decision Associates’ organizational development practice. In this role, she helps client companies source, interview and secure successful, long-term, critical hires. Abby also provides counsel for strategic workforce planning, compensation structure and analyses, performance management, employee training...
At Decision Associates M & A, B.J. Lechner guides owners through the process of sales, mergers and acquisitions, market assessments, market strategy and market positioning. However, not every company is read to "go to market." In those cases, B.J.
A highly regarded human resources professional, Aaron Phillips leads the Decision Associates’ human capital management practice. Aaron has overseen the human resource and general operations of a light industrial manufacturer, news and digital media as well as digital cable operations.
Jim Ryan is a leader in human capital management and executive recruiting with more than 30 years in human resource management, operations and executive positions. He has been instrumental in bringing about organizational change in virtually every company he has served, including his own.
A seasoned strategist and marketing executive, Mike Smiley leads Decision Associates’ marketing practice. Mike has earned an outstanding reputation for building brands, engaging audiences and growing market share for the organizations he serves. Equally adept in offline or online channels, his expertise spans all facets of marketing and business development.
News & Events
You have likely been careful throughout your children's lives to treat them equally in terms of finances and opportunities. Perhaps, for instance, they had the same allowance. When older you likely gave them leeway in choosing the colleges best suited to their interests.Can You Afford Not to Hire External Marketing Support?
It’s a question we often ask our clients – can you really afford not to hire external marketing support? And we are not implying that the solution is the Marketing Practice at Decision Associates. The question, though, typically rises amid discussions about the organization’s business development goals or, in the case of nonprofits, capacity building and fundraising objectives.